When it comes to marketing music as an artist, it is key to have the right type of content to go alongside the music itself. The goal is to have fans as engaged as possible, the more interaction the better. While having great music is a major component, the importance of the content that an artist creates can be just as crucial. Growing a following, especially on social media, takes more than just your average DSP link. Showing a different side of yourself as an artist will allow fans to attach themselves, not only to the product but to the individual.
In a world where regular scheduled television seems to be a thing of the past, the focus has now shifted to cell phones and computer screens. Platforms such as YouTube, TikTok and Instagram have completely taken over, and many artists have taken advantage of this. It is now more common than ever to see an artist take part in Q&A’s, Instagram lives, and even everyday vlogging. Documenting an artists day to day activities and compiling it into a vlog is a perfect way for fans to feel that they have a behind the scenes look, into the personality of the artist. Being able to tap into the next generation of fans is absolutely crucial when it comes to being an artist in today’s climate. As you’ve probably seen, viral TikTok trends are created everyday, with artists such as 347Aiden leading the way, generating millions of streams in under a week, the question at hand is, who’s next?
Another platform that can be a pivotal tool when coming to creating content is Twitch. If you are unfamiliar with the platform, Twitch is a streaming platform that was originally created for gamers to stream their favourite game and build a community along the way. Now it has evolved into a streaming platform for almost anything you could imagine, including music. In the last few years, Twitch has become one of the main sources of entertainment for people of all ages and all interests. If an artist can build a community on this platform, it’s almost a sure shot that a boost in listeners will follow. Twitch, although popular, is very harsh when it comes to copyright regulations. We’ve witnessed an influx in streamers being banned left right and centre for using copyrighted music. Frustrated, streamers are always looking for great, non-copyrighted music to use in their streams without being hit with these strict penalties. Submitting your content to a popular twitch streamer, or even starting a stream of your own, wether that be a studio session, a live performance or even a co-write, can be one of the easiest ways to engage fans on the platform.
When it comes to an artist creating a plan for their content, it can be very overwhelming. Knowing what to post, where to post, and when, can become a full time job in itself. With marketing agencies such as Cube, we strive to allow artists to focus on their craft, while we teach and plan their content for them. With many different strategies, and an ever-changing social media world, having a place for a reliable marketing team, has never been an easier choice.