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The trials and error of a Spotify playlist campaign – “The PatrickCC Method”

With social media ruling society and streaming services being the most popular way to consume music, new artists are now more than ever, finding success when it comes to growing their fanbase, but how? While the majority of emerging artists lack the backing and budget that comes with having a label behind them, methods of promotion are actually easier to accomplish than originally thought. Following the advice of YouTube influencer PatrickCC, one of the easiest ways to successfully grow popularity is to implement a Spotify playlisting campaign.

Some of Patrick’s advice is to only spend what you can afford to lose as playlisting campaigns are not always guaranteed to be successful. Much of it is trial and error, therefore your return on investment is never promised. The biggest issue that artists run into when paying for playlisting is non-organic or “botted” streams, which is actually a common problem in this space. A great tool for emerging artists looking to combat scams, or botted playlists while searching for organic growth, is a tool called ChartMetric. ChartMetric is a paid service, charging $140 USD a month. While on the expensive side, it is proven to be a powerful tool to view the growth of any playlist. This tool allows you to gage how organically these playlists have grown, when viewing playlists the biggest thing to watch for is a consistent, steady growth over time. Consistency is an indicator that the playlist you are applying to, is not using bots for fake streams.

Another tactic that artists use when searching for the right playlist to apply to, is searching into artists that are similar in style, or an artist that would sound good on a collaboration. Using Spotify to look into the playlists they are listed on and looking at the curator of set playlist. If the curator of the playlist has little to no followers, that’s a solid indicator that the streams coming into their playlist, are probably not organic. If the curator of a playlist has an equivalent amount of followers, that’s an indication that the streams are genuine. Many curators may actually take on tracks that they actually enjoy, without payment, but this is not always the case. 

Services such as SubmitHub, are for artists looking to pay a small fee to get have their music submitted to blogs, YouTube channels, and playlists. Each curator has different set prices, but rarely are these submissions over 3$. These curators will give you feedback on your music and can choose to approve or deny your music to the playlists that they are in charge of. When paying for a play listing, the best advice is to have your tracks placed within the top 10. Having songs inside of the top 10 on a playlist is undeniably important as the traffic to these playlists usually don’t scroll all the way to the bottom.

With PatrickCC using a budget as low as $500, results as high as 20k+ organic streams were seen across all paid playlists, but after sending music out to many playlists, many submissions were taken for free, as the curators liked the sounds and decided to promote it for free. As previously noted, this is not always the case. Playlisting consists of a lot of trial and error, but the results can be worth the trials and tribulations.

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